BetterBusinessBlogging.com Highly Recommended!

This week’s Highly Recommended Award goes to betterbusinessblogging.com
If you run a business or are an entrepreneur and you would like to know how to dramatically improve your results, betterbusinessblogging.com is just what you need.  By the way, this is NOT a paid for review - I just LOVE this blog!
Packed with free information and workable [...]

To make it in sales, fish for whales!

By Jim Connolly - www.jimconnolly.com
When I started my first sales job, over 20 years ago, my boss gave me a piece of sales and marketing advice that has helped me generate millions of pounds worth of sales - and I am going to share it with you right now!
“To make it in sales, fish for [...]

Good marketing advice?

By Jim Connolly - www.jimconnolly.com
I have just been reading some dreadful marketing advice; given by a self-proclaimed ‘marketing guru,’ to the owner of a small business. The advice was in answer to a question posted on Twitter.  The advice was totally incorrect and showed that this so-called marketing ‘guru’ didn’t even possess a basic understanding [...]

How to spot new opportunities & improve client retention!

By Jim Connolly - www.jimconnolly.com
If you are the owner of a business or someone involved in marketing, you should regularly ask your clients for feedback.  Here are two REALLY good reasons why!
2 reasons why YOU need client feedback:
Firstly, it allows you to spot opportunities that you would have missed AND avoid problems before they happen.  [...]

SPECIAL ANNOUNCEMENT!

By Jim Connolly - www.jimconnolly.com
Today sees the launch of my brand new marketing blog, over at http://JimsMarketingBlog.Com
My marketing blog is an excellent new way for me to interact with those of you, who are looking specifically for marketing tips, advice and ideas.  As some of you already know, I write one of the most popular [...]

A great mailshot and email marketing tip!

By Jim Connolly - www.jimconnolly.com
Here’s a great little tip to help you get the very best response rates from your mailshots or marketing emails.
.
Timing!
Timing can have a huge impact on the success of your mailshots or email marketing.  It’s simple: If your marketing material arrives at the ‘wrong’ time, you will get a lower response [...]

In written marketing - LESS is MORE!

By Jim Connolly - www.jimconnolly.com
Here’s a very quick marketing tip for you.  To improve the success of ALL your written marketing, use as few words as you can to get your message across!
Two powerful reasons why, with written marketing, less is MORE:

By using as few words as possible, you remove all the dross and keep [...]

Get YOUR Mailshot letters opened!

By Jim Connolly
When a company sends out a mailshot, it does so in order to generate enquiries or sales.  Of course, in order for these marketing letters to work, they must first be opened and read!  After all, you can have the strongest, most compelling and motivating marketing letter imaginable inside that envelope, but in [...]

First impressions count - even online!

By Jim Connolly
How many times have you heard that; “first impressions count”?  Well, it’s true – first impressions count for a great deal – especially in business.  This is because, the first impression a business or a person creates with a potential client, is what forms the foundation of their relationship with them.
If that relationship [...]

Marketing doesn’t work!

By Jim Connolly
Marketing has no favourites! If you market your business correctly you will thrive and if you market that same business ineffectively you will struggle.  That’s because marketing is based on cause and effect.
I received an email yesterday from one of the visitors to my main website, jimconnolly.com.  He explained that he had been [...]

Old marketing material can KILL your sales!

By Jim Connolly
I recently spoke with a businesswoman, who’s Company ceased  trading earlier this year; primarily through a lack of sales.  When I asked her what she had been doing in order to generate sales, it turned out that Sheila, like many small businesses owners, was marketing her business based on ideas from various marketing [...]

Marketing and the credit crunch!

By Jim Connolly
The so-called ‘credit crunch‘ is forcing people to think longer and harder than ever before, about what they spend their money on!
WHAT THIS MEANS TO YOU AND YOUR BUSINESS
This means your potential clients will now need to be TOTALLY CONVINCED, before they invest in your services.  Any business today, whose marketing is ‘less [...]

Clear marketing sells!

By Jim Connolly

In marketing, clarity is extremely important!  Your marketing messages need to clearly state what you do, what the benefits of your services are and why a potential client should do business with you or buy from you!
Clear marketing messages command a potential client’s attention with laser-like precision!  Sadly, most small businesses use a [...]

Premium rate phone numbers kill sales!

By Jim Connolly
If you run a business and you want people to call you to enquire about your services or buy from you - NEVER use premium rate numbers for your sales phone line or main phone line!

Here in the UK there are some misguided small businesses who (unbelievably) only offer a premium rate number [...]

Leverage Part 2: Massively increase YOUR sales & profits

By Jim Connolly
Leverage has often been referred to as the secret behind all sales and marketing success.  This is because when you use leverage - it generates AMAZING results whilst reducing your costs ant the same time!  Today, in part two of this guide, I am going to give you some examples of how YOU [...]

Common marketing mistakes number 1

By Jim Connolly
Would you like to know some of the most common marketing mistakes made by small and medium-sized businesses - so you can avoid them?
I own and run a marketing business, with clients all over the world and a newsletter that’s read by many thousands more business owners and salespeople.  Because of this, I [...]

Newsletter & FREE eBook

NEWSLETTER
As some of you may already know, I give stacks of free ideas and advice away every couple of weeks; in the jimconnolly.com newsletter.  The newsletter is read by people in over 60 countries around the world and it’s often referred to as being more valuable than most of the seminars, audio programs and books out there!
Today, I [...]

Leverage - part one

By Jim Connolly
I am going to show you a simple, high leverage way to generate sales super-fast; WITHOUT you having to invest a penny on marketing! It’s a step by step guide that anyone can follow, which can generate an almost unlimited amount of sales for you; with very little effort on your part.
This [...]

How to sell ANYTHING!

By Jim Connolly
Right now - I am going to show you how to sell anything (and for a great price too!)  This means not only making a sale or gaining a new client/customer - but making that sale or winning that contract in the most profitable way possible.
OVERVIEW
People often tell me that once [...]

Blog ideas - comments

By Jim Connolly
People often ask me for blog ideas - ideas they can use to make their blog more successful and more fun!  In this first ‘blog ideas’ post, I am going to give you 3 ideas on how to get the most from your blog’s comments section.
Comments
It seems that many blogs struggle to get [...]

The GREAT Networking Lie!

By Jim Connolly
Small businesses lose a fortune each year attending networking events.  They get little if anything from these dead-end events; often believing they are at fault because they are doing something wrong.  So, they waste more time learning how to network - then finally realise, after being screwed out of their money, that it’s [...]

Marketing ignorance kills businesses

By Jim Connolly
If you are finding it hard to make sales or grow your business during these tough economic times, I have some GREAT NEWS for you!
AN OPPORTUNITY TO BEAT THE CREDIT CRUNCH
Right now, most businesses are struggling.  This is because people and companies are thinking a lot harder before they spend their money.  We [...]

Increase sales & profits quickly

By Jim Connolly
If you want to increase sales and profits VERY quickly - here’s a question for you:
What additional, valuable products or services ‘could’ you offer to your existing clients; which they would be happy to pay you for?
This is a key marketing question, because selling additional services to an existing client is easily, [...]

How to get more sales, leads & referrals from YOUR website!

By Jim Connolly
This article is all about how to get the best marketing results from your website. It includes a quick test you can use, which will help you ’see’ your website as potential clients see it!
As we all know, most small and medium-sized businesses get very little value from their websites. To [...]

Is the mailshot dead?

By Jim Connolly
I have a simple marketing question for you.
If someone invented mailshots or ‘marketing letters’ today, would you or your business actually use them?
Just try to imagine the sales pitch:
“I’m Bob from the Post Office and I want to tell you all about this new invention - mailshots! You know how you can [...]