Marketing ignorance kills businesses

By Jim Connolly
If you are finding it hard to make sales or grow your business during these tough economic times, I have some GREAT NEWS for you!
AN OPPORTUNITY TO BEAT THE CREDIT CRUNCH
Right now, most businesses are struggling.  This is because people and companies are thinking a lot harder before they spend their money.  We [...]

Increase sales & profits quickly

By Jim Connolly
If you want to increase sales and profits VERY quickly - here’s a question for you:
What additional, valuable products or services ‘could’ you offer to your existing clients; which they would be happy to pay you for?
This is a key marketing question, because selling additional services to an existing client is easily, [...]

How to get more sales, leads & referrals from YOUR website!

By Jim Connolly
This article is all about how to get the best marketing results from your website. It includes a quick test you can use, which will help you ’see’ your website as potential clients see it!
As we all know, most small and medium-sized businesses get very little value from their websites. To [...]

Is the mailshot dead?

By Jim Connolly
I have a simple marketing question for you.
If someone invented mailshots or ‘marketing letters’ today, would you or your business actually use them?
Just try to imagine the sales pitch:
“I’m Bob from the Post Office and I want to tell you all about this new invention - mailshots! You know how you can [...]

The power of a total break from work!

By Jim Connolly
If you want to massively increase the quality and volume of your work, you need to take a little time off to ’sharpen the saw’ - in other words, you need a total break from work! For many people, this is NOT the same as taking a holiday; let me explain.
A total break
Like many [...]

Try before you buy!

By Jim Connolly
Here’s a GREAT way to make more sales, (lots more sales) and lower your marketing costs at the same time! By the way, if you sometimes find sales or marketing a little daunting or you do not see yourself as a ‘natural’ salesperson, you will find what I am about to share with [...]

I’m gonna make you a STAR! (part 2 of 2)

By Jim Connolly
In part one of this article, we looked at the power of celebrity and how your business and marketing can benefit massively from it. I showed you to to become ‘almost famous’ through media exposure; and how such exposure can lead to literally transformational marketing results. If you have not already [...]

Ideas into action

By Jim Connolly
As a marketing coach, I often speak with people who have had some great marketing ideas, but never used them. Very recently, I met with the owner of a MLM (multi level marketing) business, who had just been made bankrupt. She told me that if she had she acted on a [...]

Different Marketing!

By Jim Connolly
Marketing is all about results. One of the fastest ways to get GREAT marketing results, is to learn how to differentiate your business from the crowd! This means you need to avoid duplicating the marketing efforts of your competitors.
Let me explain
Look in any town and you will see that almost every [...]

Writing crap to fool Google!

By Jim Connolly
Have you ever noticed how some blogs and web pages repeat certain words or phrases WAY TOO often? Here’s why this happens and why it’s counter-productive!
Why it happens
In a word - Google! Google, (and some other search engines) use the number of times a word or phrase is repeated on a page, [...]

How to handle rejection in sales

By Jim Connolly
To successfully grow a business or achieve sales success, you must learn how to handle rejection. Rejection is something that can hurt even the toughest of people; unless they know how to handle that rejection. That’s what this blog post is all about - how to handle rejection!
None of us like [...]