By Jim Connolly - Taken from an article at www.jimconnolly.com
I am going to show you how to use ‘the power of attraction‘ to attract leads and sales! In fact, if you use the ideas I am about to share with you, you will never have to chase; business, income, sales, clients or leads ever again!
Attraction in action
Have you ever noticed what happens when a beautiful woman or a handsome man walks into a bar? Yep, people look at them. In fact, people will often walk over and offer them a drink or simply strike up a conversation with them. The reason we call these people ‘attractive‘ is because they (literally) ‘attract‘ the attention and interest of other people.
What does this have to do with you or your business, website or blog?
The most effective businesses ALL use the power of attraction in order to attract sales, clients, readers and customers! Just like the attractive person who walks into a room and gets everyone’s attention, these businesses gain the attention and interest of potential clients by being attractive.
If you decide to use the power of attraction in your marketing, you can quickly skyrocket your results without having to make cold calls or ‘sell’ anything to anyone. It’s a wonderful, zero-stress way to grow your business!
For example
I use the power of attraction for 100% of my income! People find my website, blog and my newsletter ‘attractive’, so they forward them to their contacts, colleagues and friends - helping me attract more people to the website, blog and newsletter. These new people then do the same etc, etc…
Without me spending a penny on ANY form of advertising, (pay-per-click, affiliates or anything else), there are now hundreds of thousands of people who know all about my ability to help them produce great sales results. So, when my readers decide they want someone to help them make more sales, they give me a call. Use what I am sharing with you and you too can have clients all over the world, without spending a penny (ever) on advertising.
YOUR future clients HATE being pursued!
Most businesses get it the wrong way around. They choose to ‘pursue’ new clients and customers; unaware of just how much they are damaging their chances of success AND their reputation! Even though people are not responding to their letters, emails or calls; they just keep on grinding away regardless!
This approach costs a fortune and the results are dire. That’s because people universally HATE being; pursued, pestered, hassled or chased.
- This is why people are so rude when you cold call them!
- It’s also why people hate being sent spam email!
- … and why we all avoid over-eager salespeople!
How can you apply the power of attraction to YOUR business?
An example of the power of attraction in a HIGHLY competitive industry
Without doubt, one of the most competitive industries on the planet is the recruitment business. A client of mine used to call people and was often the 4th or 5th recruitment company to call that same person that same day! He knew something needed to change, and quickly; because it was getting harder and harder to reach potential clients.
I suggested he set up a simple, low-cost website; aimed at candidates (people looking for work). The website was then packed with hints, tips and ideas that were designed to help people find the perfect job. He then wrote to the top 100 HR people in his target market - not asking for business, but asking if he could interview them for his new website!
Guess what?
Not only did he manage to meet with stacks of powerful decision-makers; many of them went on to become clients! The interview was an attractive proposition, which attracted a great deal of interest. These powerful people actually CALLED HIM to arrange a time for their interview! It totally changed the way they saw him - as opposed to other recruitment providers who were hounding them for business!
A low cost website and the power of attraction was all he needed in order to achieve stunning results. Moreover, a blog can also help you achieve similar results - and they cost nothing!
So, stop chasing new business
If people are not replying to your letters or emails or returning your calls, they are telling you something! They are telling you that your offer or marketing is NOT attractive to them.
Like my example of the recruitment company earlier, you must find a way to market your services so that you become IRRISISTABLE! This is a low-cost, high-leverage way to not only win business, but win business for a GREAT price or fee too. You see, when you use the power of attraction to generate sales, you spend 100% of your time speaking with people who are:
- Already interested in you and your services.
- Already aware of the value you offer.
- Ready to proceed.
Conclusion
No matter what industry or profession you are in, the power of attraction can slash your marketing costs, take the stress away from selling and transform the way your future clients think of you and your business!
PS: If you found this useful, there are dozens of other free articles, guides and even a free audio program on my main website: www.jimconnolly.com
Filed under: Business development, Marketing, personal development, small business | Tagged: Marketing, small business, power of attraction
I have worked in sales all my life and this is SO TRUE! People hate it when you cold call them or when you chase them. I used to have a screensaver that said “everyone likes to buy but no one likes to be sold to.”
I offer a genuinely valuable service, which I market as a tool to solve peoples problems. People now view me as a professional problem solver (something I learnt from Jim Connolly 10 years ago) and I attract one hundred percent of my business, like bees to honey.
My focus is to maintain my public profile so that people know where to come and who to call when they have a problem. All achieved via pr and recommendation - zero money spent on advertising…
Thanks yet again Jim,
Rachael
Hello Rachael,
Jim Rohn’s quote sums it up really well. Here’s what he said; “Success is NOT to be pursued - it is to be ATTRACTED by the person you become!”
Jim Connolly
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